What’s the difference between a logo and a brand?


We get asked this a lot.. it's not a stupid question trust us! If you're not in the design business then why would you know? It is pretty simple to answer though... A LOGO A logo is an image usually made up of text (your company name) and sometimes an added icon. That's it, that is all a logo is. A BRAND A brand is your whole identity. It's the logo, the colour scheme, the tone of voice, the icons, the style of photography. It should all pull together to give a message to your customers about who you are…

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